Film · 2026

How Chee!

The Infamous Local TV Ad That Became Folklore

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

TMDB ★ 0 / 0 Stimmen50 min
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Story

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

«The Infamous Local TV Ad That Became Folklore»

Kurzinfos

Originaltitel
How Chee!
Status
Released
Start
02.04.2026
Laufzeit
50 min
Originalsprache
en
Genres
Dokumentarfilm, Komödie, Historie

Produktion & Finanzen

Produktionsfirmen
Thoughtlab Media
Länder
Canada
Sprachen
English

Regie, Drehbuch, Produktion

Regie
Craig Silliphant
Drehbuch
Craig Silliphant

Externe IDs

Trailer

Keywords

advertisingchinese restaurantchinese representation in media

Darsteller

Craig SilliphantNarrator / HostChris MurphyDoc SubjectLara MurphyDoc SubjectAndy KwanDoc SubjectJustin KwanDoc Subject

Crew

Ethan DeutscherDirector of PhotographyCraig SilliphantDirectorCraig SilliphantWriterCraig SilliphantEditor

Bilder & Plakate

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